Enhanced user engagement through optimized landing pages.
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About :
A Place for Mom is the premier senior living community referral website, encompassing the United States and Canada. With over a million visitors a month, our main website is a vital hub for seniors and their families.
The Problem
To make the most of APFM and find communities that match what they like, users asked to share their personal info. But we noticed something interesting—many users feel unsure about sharing personal details online. Because of this, a lot of new users leave our website too soon.
Typically the user flow in our old website and landing pages look as follow:
Before Pencil and Paper
Deepen understanding of the user
We held a cross-functional team with design, business, and dev to brainstorm possible design approaches. I shared research findings and proposed actionable steps.
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Overview of UX Design Strategy
Every user is different, so should the experience.
I created user archetypes by analyzing shared behaviors, attitudes, motivations, and attributes. These archetypes prove invaluable in maintaining a user/customer-focused approach. My primary focus was on meeting content and interaction design needs, ensuring optimal user engagement.
Overview of UX Design Strategy
I created user archetypes by analyzing shared behaviors, attitudes, motivations, and attributes. These archetypes prove invaluable in maintaining a user/customer-focused approach. My primary focus was on meeting content and interaction design needs, ensuring optimal user engagement.
The Problem :
To make the most of APFM and find communities that match what they like, users asked to share their personal info. But many users feel unsure about sharing personal details online. Because of this, a lot of new users leave our website too soon.
Typically the user flow in our old website and landing pages look as follow: