Chevron | Data Marketplace

Lead Product Designer

6 month duration

A Data Marketplace that consolidates multiple data portals and Marketplace experience to streamline data governance.

A Data Marketplace that consolidates multiple data portals and Marketplace experience to streamline data governance.

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Data Marketplace

A Data Marketplace Design: From User Research and Strategy to MVP

A Data Marketplace Design: From User Research and Strategy to MVP

The challenge was, despite having numerous data management portals, users (engineers, data scientists, managers, and stakeholders) struggled to efficiently navigate and utilize these data access points across the board.

The challenge was, despite having numerous data management portals, users (engineers, data scientists, managers, and stakeholders) struggled to efficiently navigate and utilize these data access points across the board.

Project Y

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Project Z

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Daniela

@Product Manager

I need to be able enter key words or terms into a global search bar so that I can discover and find resources on the Marketplace.

Mani

@Engineering

I would like to see the most recent version of a resource by default so that I don't have to make a decision about which version to examine. I need to easily identify the source of the data.

Lauren

@Data Scientist

I would like to contact the resource owner directly (via Teams or email) if the resource is in development so that I can discuss my needs and provide input.

Dann

@Sales

I want my experience with the Marketplace to be localized so that I can find resources more efficiently and find help that is relevant to my work environment.

Davo

@Management

I want to filter search results to find what I want (e.g., filter by Business Unit, Asset, Platform, etc, by resource type CSV, PowerBI, API, metrics, status or deployed.)

Parker

@Engineering

I expect to see terminology defined so that I can determine the meaning (e.g., what criteria are used for a metric like 'most used' -- is it used the most because it is linked to an application that refreshes daily?

Eric

@Product design Manager

As a user, I need to easily identify the source of the data.

Fekry

@Sales Manager

I want to be able to filter the meta data to facilitate my ability to evaluate the resources and determine which products will suit my needs.

Miguel Bruna

@Product Owner

I need to be able to determine if a resource is a standardized, corporate resource (IT Foundational Data Set) or a BU-specific resource so that I can make a selection

To identify the core user problems, I conducted regular user interviews; I synthesized key findings by creating interview snapshots capturing high-level information, key facts, insights, and potential opportunities.

Through this process, I identified the following four critical pain points to address. Recognizing this gap, we saw this as a massive opportunity to help users regain control of what their phone says about them.

Hypothesis

By incorporating data creation or modification date, ratings, data ownership and usage information, and the number of users who have interacted with the data, that can enhance the user's ability to assess the data's reliability.

Project X

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Project Y

View →

Project Z

View →

Daniela

@Product Manager

I need to be able enter key words or terms into a global search bar so that I can discover and find resources on the Marketplace.

Mani

@Engineering

I would like to see the most recent version of a resource by default so that I don't have to make a decision about which version to examine. I need to easily identify the source of the data.

Lauren

@Data Scientist

I would like to contact the resource owner directly (via Teams or email) if the resource is in development so that I can discuss my needs and provide input.

Dann

@Sales

I want my experience with the Marketplace to be localized so that I can find resources more efficiently and find help that is relevant to my work environment.

Davo

@Management

I want to filter search results to find what I want (e.g., filter by Business Unit, Asset, Platform, etc, by resource type CSV, PowerBI, API, metrics, status or deployed.)

Parker

@Engineering

I expect to see terminology defined so that I can determine the meaning (e.g., what criteria are used for a metric like 'most used' -- is it used the most because it is linked to an application that refreshes daily?

Eric

@Product design Manager

As a user, I need to easily identify the source of the data.

Fekry

@Sales Manager

I want to be able to filter the meta data to facilitate my ability to evaluate the resources and determine which products will suit my needs.

Miguel Bruna

@Product Owner

I need to be able to determine if a resource is a standardized, corporate resource (IT Foundational Data Set) or a BU-specific resource so that I can make a selection

Project Y

View →

Project Z

View →

Daniela

@Product Manager

I need to be able enter key words or terms into a global search bar so that I can discover and find resources on the Marketplace.

Mani

@Engineering

I would like to see the most recent version of a resource by default so that I don't have to make a decision about which version to examine. I need to easily identify the source of the data.

Lauren

@Data Scientist

I would like to contact the resource owner directly (via Teams or email) if the resource is in development so that I can discuss my needs and provide input.

Dann

@Sales

I want my experience with the Marketplace to be localized so that I can find resources more efficiently and find help that is relevant to my work environment.

Davo

@Management

I want to filter search results to find what I want (e.g., filter by Business Unit, Asset, Platform, etc, by resource type CSV, PowerBI, API, metrics, status or deployed.)

Parker

@Engineering

I expect to see terminology defined so that I can determine the meaning (e.g., what criteria are used for a metric like 'most used' -- is it used the most because it is linked to an application that refreshes daily?

Eric

@Product design Manager

As a user, I need to easily identify the source of the data.

Fekry

@Sales Manager

I want to be able to filter the meta data to facilitate my ability to evaluate the resources and determine which products will suit my needs.

Miguel Bruna

@Product Owner

I need to be able to determine if a resource is a standardized, corporate resource (IT Foundational Data Set) or a BU-specific resource so that I can make a selection

Hypothesis

By incorporating data creation or modification date, ratings, data ownership and usage information, and the number of users who have interacted with the data, that can enhance the user's ability to assess the data's reliability.

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Highlights

Discovering and accessing data quickly.

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Shifting to an operating model that treats data as a product significantly enhanced data accessibility and discoverability. This approach streamlined data access and utilization, ultimately reducing the overall time required to execute data-driven use cases.

Shifting to an operating model that treats data as a product significantly enhanced data accessibility and discoverability. This approach streamlined data access and utilization, ultimately reducing the overall time required to execute data-driven use cases.

Reusable & Reliable data

Create, discover and access data products across multiple use cases to minimize duplicate efforts and reduce costs through a reliable internal data marketplace.

Share data products

Enable large-scale sharing of data and analytics products sourced from disparate source systems, such as data bakehouses and data catalogs.

Governed data sharing

Embed governance mechanisms to provide assurance that data products are shared and used in a compliant manner across all use cases.

Automated data lifecycle

Gain efficiencies in how data products are packaged, shared and consumed by automating and managing data as a product across the lifecycle.

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